I think there is the perception that SEO is easy work. Easy money. After all, what do you do all day? You look at websites and add a few keywords here and there and watch the customer rise in the search engines. Only, it isn’t quite that easy.

SEO is deceptively simple. That is, it looks simple, but it really isn’t so grade school easy. There is a lot to consider when analyzing a client’s website to determine where an increase in traffic, conversions, or other metrics can take place. It isn’t always related to the on-page optimization of the site. Sometimes, a change may have to do with the site design or with the way that it is being marketed. Only experience can teach you those things.

Also, another reason why there is so much SEO industry competition these days is due to the economy. I have personally spoken to people that have been laid off from large marketing and advertising agencies that all of a sudden want to learn SEO. Then these people start their own consulting or service SEO firm. Great, just more people to compete against…

New SEOs tend to focus solely on search engine rankings, not much else. But if your improvements don’t lead to measurable increases in your important metrics data then it’s just a waste of time and money. What you need is someone with Web marketing experience to analyze your unique situation and help you identify areas within the broad range of marketing online to get you past your current business situation. It may or may not be an SEO issue, but if it is then you certainly don’t want someone who used to be a mechanic but who thought it might be more fun to be an SEO – someone who’s only been an SEO for one week.

I came across people asking me about planning SEO Campaigns, so i thought of sharing with everyone.

Below are the series of strategies that I will consider while performing SEO Campaign:

1)      Looking in and out for xxx(Inhouse, Agency).

2)      Understanding the look and feel of your website and comparing with the competitors websites and their services.

3)      Customizing the strategies that will be based on research analysis.

4)      The research will be quite vast for the prospective of long term solutions.

5)      Creating system will be a typical scenario after above all is done.

6)      Based on the system produced I have to prioritize the work schedules.

7)      Understand search engine index which will help to crawl on the search engines like as an example I will be using ezinearticles.com and other yahoo directories.

8)      Ranking factors for Google which shows the insight towards relevance, authority and trust. In nutshell looking onto the Google Sandbox. It also includes factors like domain age.

9)      Tracking Search engine news which we called as reporting time.

10)   Next step involve focusing on other search engine (yahoo, ask) as the higher rank in the Google does not guarantee in other SE.

11)   Link building and site base ranking factors will be next target to hit.

12)   Link building will be according to the choose niche.

13)   Web hosting services establishing relations to the audience to stay on the page by showing reliability, fast loading time.

14)   Content is the King for SEO. This step will focus on providing useful content which describes the purpose of the website.

15)   The biggest competitive step is to target the audiences for maximum ROI. This step starts from small and specialized in that niche which leads to expansion.

16)   Setting Success Markers which help in establishing primary and secondary goal.

17)   Building the digital point keyword suggestion tool which comprises both free and paid tools.

18)   Introducing Google ad word tool as it will pull the greatest search keywords from the Google search database

19)   The advance tool which is word tracker helps to determine competitive analysis and search popularity.

20)   The new keyword tool which is keyword discovery helps to check the related search keywords which help in analysing the hits to target the audience focus.

21)   Looking into other keyword factors like keyword elite in determining the competitive keywords.

22)   After finishing the keyword analysis the next focus will be on estimating keyword demand and relevance to the content.

23)   Preparing shortlist of keyword this can be breakdown into 3 types of keyword

1)      Brand Terms

2)      High Relevance +  High Search Popularity

3)      High Relevance + Low Search Competition

24)   Establishing html page structure which factors like page title and linking redirects.

25)   On page factors which include matching keywords to site pages this will make the site indexed.

26)   Include Robots.txt will need to set up which shows which robots or allowed on specific crawled page.

27)   There are lots of other ranking factors like submitting websites to different directories but it all depend on the company requirements budgets

28)   Paid Submission and Reviews which can determine factor like site reputation.

29)   Finally the article submission, sitemaps and guest blogging which helps in determining online branding.

Hope, now you have broad idea of how you have to plan your campaign. (Note: This is quite broad action plans not for novice users. If any novice user had came across this post then i can give him the opportunity to discuss his needs from the first basic steps to end phases of SEO).

SEO- Search Engine Optimization

PPC- Page Per Click

2)      Setting different keywords for hit and trail campaigns- It will conclude all the different ways of hitting the goals for different qualified areas like students and business professionals. This will also include introduction of different keyword options like phrase and exact matching’s.

3)      Setting negative keywords for highest performance level- This will ensure best possible ways for more sales in lowest bid.

4)      Insert selected keywords for different ad groups- Followed by the above steps the next step will include the inserting the suggested keywords for different ad groups.

5)      Testing- This phase will include the testing and checking the performance operations for the ad groups.  It will also check which keywords results for the highest quality score and also highlights the cost bidding options like keyword and placement targeting. Overall, it will run all the performance checks on the ad groups.

6)      Optimisation Process- After going through all above processes this step will include optimising the whole campaign. Optimisation will be introduced in terms of adding keywords, adjusting different cost bids operations achieved from the testing.

7)      Introducing Google Analytics- Finally, the introduction of Google analytics tool helps in tracking ROI, evaluating user behaviour on the landing page. This will help in getting the ways to hit the ground.

My name is Manisha Makroo. Brief introducation about myself i am software engineer.I am working as an SEO Technician. I am also contributing to e- Learning development applications based tutorials which helps marketing proffesional to enhance their following marketing skills .

• Opening doors that before seemed impossible.
• Take your first steps on the pathway to a successful career in marketing.
• Add value to your job by understanding the basic marketing tools.
• With this CIM course, gain a recognised marketing qualification
• Maximise on your professional development while working with the distance learning marketing course.

I am here to discuss and share my knowledge and experiences with everyone. I am specialized in Digital Marketing but i will love to share all the discussions related to other technologies.

I hope to see you all in participating

Thanks:

MAK