Dear Readers,
I came across people asking me about planning SEO Campaigns, so i thought of sharing with everyone.
Below are the series of strategies that I will consider while performing SEO Campaign:
1) Looking in and out for xxx(Inhouse, Agency).
2) Understanding the look and feel of your website and comparing with the competitors websites and their services.
3) Customizing the strategies that will be based on research analysis.
4) The research will be quite vast for the prospective of long term solutions.
5) Creating system will be a typical scenario after above all is done.
6) Based on the system produced I have to prioritize the work schedules.
7) Understand search engine index which will help to crawl on the search engines like as an example I will be using ezinearticles.com and other yahoo directories.
8) Ranking factors for Google which shows the insight towards relevance, authority and trust. In nutshell looking onto the Google Sandbox. It also includes factors like domain age.
9) Tracking Search engine news which we called as reporting time.
10) Next step involve focusing on other search engine (yahoo, ask) as the higher rank in the Google does not guarantee in other SE.
11) Link building and site base ranking factors will be next target to hit.
12) Link building will be according to the choose niche.
13) Web hosting services establishing relations to the audience to stay on the page by showing reliability, fast loading time.
14) Content is the King for SEO. This step will focus on providing useful content which describes the purpose of the website.
15) The biggest competitive step is to target the audiences for maximum ROI. This step starts from small and specialized in that niche which leads to expansion.
16) Setting Success Markers which help in establishing primary and secondary goal.
17) Building the digital point keyword suggestion tool which comprises both free and paid tools.
18) Introducing Google ad word tool as it will pull the greatest search keywords from the Google search database
19) The advance tool which is word tracker helps to determine competitive analysis and search popularity.
20) The new keyword tool which is keyword discovery helps to check the related search keywords which help in analysing the hits to target the audience focus.
21) Looking into other keyword factors like keyword elite in determining the competitive keywords.
22) After finishing the keyword analysis the next focus will be on estimating keyword demand and relevance to the content.
23) Preparing shortlist of keyword this can be breakdown into 3 types of keyword
1) Brand Terms
2) High Relevance + High Search Popularity
3) High Relevance + Low Search Competition
24) Establishing html page structure which factors like page title and linking redirects.
25) On page factors which include matching keywords to site pages this will make the site indexed.
26) Include Robots.txt will need to set up which shows which robots or allowed on specific crawled page.
27) There are lots of other ranking factors like submitting websites to different directories but it all depend on the company requirements budgets
28) Paid Submission and Reviews which can determine factor like site reputation.
29) Finally the article submission, sitemaps and guest blogging which helps in determining online branding.
Hope, now you have broad idea of how you have to plan your campaign. (Note: This is quite broad action plans not for novice users. If any novice user had came across this post then i can give him the opportunity to discuss his needs from the first basic steps to end phases of SEO).
