1) Prepare list of keywords comparing with the competitors adverts- This will include all the research from different websites like seo book, Google search based tools.
2) Setting different keywords for hit and trail campaigns- It will conclude all the different ways of hitting the goals for different qualified areas like students and business professionals. This will also include introduction of different keyword options like phrase and exact matching’s.
3) Setting negative keywords for highest performance level- This will ensure best possible ways for more sales in lowest bid.
4) Insert selected keywords for different ad groups- Followed by the above steps the next step will include the inserting the suggested keywords for different ad groups.
5) Testing- This phase will include the testing and checking the performance operations for the ad groups. It will also check which keywords results for the highest quality score and also highlights the cost bidding options like keyword and placement targeting. Overall, it will run all the performance checks on the ad groups.
6) Optimisation Process- After going through all above processes this step will include optimising the whole campaign. Optimisation will be introduced in terms of adding keywords, adjusting different cost bids operations achieved from the testing.
7) Introducing Google Analytics- Finally, the introduction of Google analytics tool helps in tracking ROI, evaluating user behaviour on the landing page. This will help in getting the ways to hit the ground.
